Black-Owned Beauty Brands to Know
2020 has called us all out to start looking not only at our privilege but at our buying habits… And by habits, I mean racism. Yes, buying racism.
Are we mainly and/or only supporting white-owned brands? Are we supporting brands who behind the scenes are keeping our black brothers and sisters at an unequal level in pay or position with little-to-no room for growth?
Well, don’t worry. It’s never too late to change and learn. So, to help you out, here are ___ Black-owned makeup brands to start supporting today and from here on out! Below you will find information on each featured brand along with the CEO.
“Our mission is to be sweet and sweeten the lives of others. We are committed to encouraging men and women to feel both empowered and beautiful. Beauty Bakerie is a direct reflection of my perseverance and passion for great quality products that enhance the beauty in everyone, every day.”
This brand, created by Cashmere Nicole (photographed above), literally has the cutest packaging, not to mention they are cruelty-free, no smudge, paraben-free, and vegan!
“The mission behind the brand has always been to spread awareness of diversity through beauty and to embrace all aspects of color through unity. Loraine has always had a deep and intense love for color, and strongly believes that makeup is a toy for everyone to enjoy – which can be used to express oneself. A belief in all things beauty, with no stipulations on color, age, and gender is what sets Coloured Raine apart.”
This brand not only has amazing products for all but it is 100% ran by Black men and women. Their highly pigments colors and beautiful collections make this brand one to definitely get add to your makeup collection. Not to mention they are cruelty-free and PETA-approved.
“MDMflow is an accumulation of all of Florence’s obsessions; the colours black and gold, hip hop, beauty, fashion and science. The brand sits in the post 90s era, with a heavy influence of the mid 90s-00s glamour that comes from the hip hop culture. MDMflow started with handmade lipsticks using the latest colour technology, going on to create the decade’s great mascara according to the beauty experts. Critically acclaimed and loved worldwide the story is far from over, in fact, it’s only just began…”
This brand speaks to me on a deep level because of the influence music had on Florence’s creation. Their colors are amazing and the packaging is just chic AF. Get into it!
“The AJ Crimson Beauty cosmetics line, like most great inventions, was born out of necessity. “I felt like there was an absolute need to bring products to women of color that actually worked and didn’t oxidize or change,” explains Crimson. “I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in. So often, makeup has been designed with a one size fits all mentality, and with black women and women of color my cosmetic line contains shades for women of every ethnic background and skin tone.””
AJ Crimson has created such a stunning brand for both the makeup artist and the consumer. The packaging is gorgeous and the resources on his site is truly fantastic. Do yourself a favor and check it out!
“Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.”
We all know Fenty Beauty… The badass brand to launch 50 foundation shades straight out the gate. Cruelty-free as well, all know and love BadgalRiRi herself.
“The queen of American fashion, Vogue’s Anna Wintour, proclaimed her “the most influential makeup artist in the world.” Britain’s Queen Elizabeth II made her a Member of the Order of the British Empire for services to the fashion and beauty industry. It’s undeniable: Pat McGrath is the most influential and sought-after makeup artist in the world.”
Pat McGrath Labs is pretty incomparable. Beyond formulas and pigmentations, Pat’s attention to detail and deliverance on all her products is just untouchable. They also do not test products or ingredients on animals!
“The Crayon Case is a cosmetic line dedicated to amateur makeup users, yet the products is for professional use. Almost every product resembles a school supply to help with makeup application. This brands allow learning how to do your makeup fun and helpful. The vibrant colors and school like products make learning a TREND! Never be afraid to color outside of the lines. Before they’re were professionals, they were amateurs.”
You guyssssss! I’m obsessed with packaging and themed packaging and The Crayon Case nailed it. CEO,Wuzzam Supa (social media comedian turned cosmetic line owner, photographed right there), has brought such a fun approach to makeup that allows literally anyone to feel confident testing new looks. Check out their site for alllll the amazingness.
“In 2012, I launched The Lip Bar because everywhere I looked, the media was telling women that beauty looked a certain way. I hated it! So I started making lipstick in my kitchen because I believed beauty shouldn’t compromise health and because I was determined to change the way people thought about beauty. There is no standard! You are the standard.”
What started out as lipsticks is now a full-fledge cosmetics brand offering everything from face, eyes, lips, and more. The Lip Bar, created by Melissa Butler is non–toxic, vegan, and cruelty-free!
“One night over a glass of pinot, we sat down and asked ourselves why it was so hard to find the perfect nude lipstick. That conversation sparked an idea, and that idea became the brand we are building today. We created Mented Cosmetics because we believe every woman should be able to find herself in the world of beauty, no matter her skin tone. We know you’ll love being put first – because when it comes to beauty, no one deserves to be an afterthought.” – KJ Miller and Amanda E. Johnson.
Their cosmetics are all cruelty-free, paraben-free, non-toxic, and vegan which is always a plus. What I love so much about Mented Cosmetics is that their products keep you looking like yourself in the most beautiful way. Their makeup just melts into the skin and allows your skin to shine.
“…a truly international brand bridging culture and race. Her products are all fragrance-free, allergy-tested, non-comedogenic, and made in California. Why a makeup line that caters to all skin colors and types? Because at our core, we all want to be beautiful! Her makeup techniques are influenced by early attempts to “get away with” wearing makeup that her parents and family members couldn’t detect. She was forbidden to wear makeup as a young girl, but longed to be glamorous and beautiful like her mother. Her first attempts at applying blush, eyeshadow, lipstick, and other beauty products were to look more beautiful without others being able to detect she was wearing makeup at all.”
From face to eyebrows, to lips and eyes, Jacque Mgido has created an incredible brand full of options and shades for everyone.
“Every formula is designed to be multifunctional in its use and work on a broad range of skin tones. It’s a playground of customizable colors and texture designed for both professional makeup artists and everyday consumers. Danessa Myricks Beauty gives both artists and consumers the ability to easily customize and freely create while exploring an inclusive world of beauty without boundaries.”
Danessa Myricks Beauty has such a great variety of products from your everyday necessities to some really fun metallics, foils, and metals to play around with. As stated on their site, “we hereby certify that no animal testing was performed on any of our products by our company or by our suppliers. We are in compliance with the EU Cosmetics Regulation 1223/2009”.
“Destiny Jones debuted her lip gloss line, Lipmatic, in 2014 with a collection of four stunning shades and an organic formula. Being the 20th anniversary year of her father Nasir Jones’ debut album, Destiny paid homage in her own sweet way with not only the name of her brand, but Lipmatic’s “color titles” – Life’s a Peach, P.L.U.M. State of Mind, Cherry Love and Cotton Candy Lane. From a sultry nude shade to a vibrant plum, the collection has something for every girl who appreciates a smooth, non-sticky, long lasting and rich colored lip gloss with a delicious vanilla scent.”
If you are a fellow Nas fan you will pick up on her brand name referencing her father’s iconic album Illmatic. Destiny has created a great brand and formulation for her glosses lipsticks, and more. Being able to support a young adult with her dream is amazing. Check it out now!
“Sacha Cosmetics began operations in 1979 in Trinidad and Tobago which is an ethnically diverse market. Our vision was to develop a brand of makeup that all our women, regardless of ancestry, could wear. Today, through innovation and continuous improvement, we believe that SACHA is the most advanced brand of makeup ever developed for multicultural women – Asian, Hispanic, African, American, Indian, and other women of color. It is also an ideal brand for makeup artists who are usually called upon to work on clients with diverse complexions. Since our products work equally well on light, medium and dark skin tones, it is different from and superior to every other makeup line.”
This brand literally has anything and everything you may need and their high pigmented products are showstoppers. With options for all skin complexions, they will be a brand you will definitely want to get behind.
“I could never understand why we live in an age of prescriptive beauty, a monolithic existence where individuality and uniqueness has been left by the wayside and instead a singular idea of what beauty should look like is that status quo. The world is beautiful because we are all different and colorful in our unique way and this is why UOMA Beauty exists. To celebrate uniqueness, to bring people from all ethnicities, gender, sexual orientation, sizes and of all ages together in a colorful celebration and co-existence.” – Sharon Chuter, CEO, Founder, Creative Director
With their products being 100% cruelty-free, be sure to check out their amazing collections, their gorgeous foundations, and luscious lipsticks.
“Prime Beauty Cosmetics is a brand created to remind women of color that our beauty needs are primary. Not secondary. Our goal is to create quality and affordable products that defy Eurocentric beauty standards, and uplifts the beauty that is being a woman of color. This indie brand is a fun celebration of our beauty, our cultures and all that we contribute to the world. We reinforce a message of self-love and pride for women that aren’t typically shown such appreciation in our everyday society.”
Matte lipsticks, highlights, their Island Gyal eyeshadow palette, and more, each product is prettier than the next! Support small and enjoy this brand!
Happy shopping and let’s continue doing our part in helping everyone be elevated to their fullest and most equal place in this world.
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