Updated: Mar 7
TCB: Hi Jordanna! Thank you so much for joining us! To start things off, do you mind telling us about yourself?
JO: Thanks for having me!
A little about me, I attended Parsons School of Design in New York City for college. During my time in NYC I worked in fashion, from Marie Claire Magazine to assisting many renowned stylists. My last job in NYC was for jewelry designer Jennifer Fisher (I had no intention of going into jewelry at the time- funny how these things happen.) After NYC I traveled the world before returning to live in Southern California. I am currently receiving my graduate degree in Gemology from Gemological Institute of America.
TCB: How did Jordan Road Jewelry first begin? What inspired you to create your brand?
JO: I was actually in India with my mom volunteering with children. During the day we worked in the slums and at night would go shopping at local markets. We were in a jewelry store one night and immediately hit it off with the owners. We later met some world-class craftsmen producing custom jewelry and the rest is history! Karma for helping those kids right?! Another thing that really inspired me was seeing how much happiness jewelry can bring to people, I think that’s one of Jordan Road’s core values.
TCB: How has your travels across the world influenced your design decisions and the lifestyle that Jordan Road Jewelry emanates?
JO: I really wanted to create jewelry that could be worn around the world (because we like to travel A LOT). With Jordan Road pieces you could wear a turquoise necklace in Mexico or a diamond bangle in Paris. We actually named all of the pieces in the first collection after cities and airports! Like the CDG ring for Paris’ Charles de Gaulle airport.
TCB: I love how wearable your pieces are and how they can be so versatile. Was that important to you while designing? Or did it come naturally during the creative process?
JO: It’s funny, but when we work in India, we go to an office and sit on a concrete floor for hours and hours designing jewelry and eating grilled cheese sandwiches. Don’t ask me why but that’s just how the Indians do it! Anyways, we work with diamonds, stones, etc. talking through our ideas and what we see for the upcoming collection. It’s a very unique experience!
TCB: I think it’s fantastic that you and your mom joined forces to create this brand. How did that come to fruition? How does both of your creative backgrounds mesh together?
JO: I had just moved back to LA and my mom and I had always talked about joining forces creatively. We didn’t have an exact plan yet but we decided to volunteer in India. After our experience with jewelry there, it was a pretty natural transition to business partners. My fashion and business background and her interior design background really compliment each other and it doesn’t hurt that we love jewelry!
TCB: Where do you find inspiration and fresh ideas other than traveling?
JO: Instagram, of course, and attending jewelry shows around the country. Also fashion, interiors, and travel magazines- I know, super old school!
TCB: What does a typical day look like for you?
JO: I’m not a 9-5 person so everyday is really different. I’ve found that having your own company means if there’s work to be done we do it at any hour. Just last week I hand delivered jewelry at 9pm on a Saturday. You have to start somewhere!
As for a ‘typical’ day, I usually start with meetings at my house. I recently purchased a home and am in the process of redoing it (interior design genes). Followed by working on the new Jordan Road collection. We just returned from a jewelry show in Tucson so its straight to the drawing board. Also keeping up on orders, vendors, and the new website. There are so many little things involved in our company that sometimes it feels like we haven’t done anything and then poof one day we’re here. Lastly, I try to keep up on my school work after that.
TCB: What advice would you give to others who are trying to break into the fashion industry, and more specifically, the jewelry industry?
JO: 1. Good things take time (I can be super impatient so this is key for me).
2. Learn to love trial and error (omg so much shit happens).
3. QUALITY IS KEY (learned this the hard way).
4. Have fun and don’t give up!!
TCB: What is your favorite piece you have ever created? What makes it your favorite?
JO: Definitely the CDG pave cigar band. I wear it everyday, it goes with everything and its has a subtle statement to it. I also love the fact that its part of our brass line which makes the price point accessible and I feel comfortable traveling with it.
TCB: What is something you hope to accomplish in the future?
JO: Being the first person to bring jewelry to the moon? Haha kidding. I like to set small goals and accomplish those rather than a big emphasis on the future. But I am SO excited for what this year has to bring. We are starting to source more of our manufactures in LA which makes the process more hands on for me, and I love that. And lastly, launching candles- stay tuned for that one!
TCB: What has been your biggest success so far?
JO: Honestly just starting and getting out there! Everyone has an idea, but making the leap and putting things into motion has been what I feel is our biggest success. Also, all the little victories that didn’t seem big at the time, celebrate that shit!
TCB: We like to keep it real at The ChaCha Blog and not hide our faults or struggles, so with that, have you experienced any pitfalls or struggles so far? If so, do you mind sharing what that struggle was, and how you bounced back?
JO: HA, yes, we wouldn’t be a company without them! I think the biggest struggle for us has been dealing with another country (that’s really really far away). That is one of the reasons we have looked to manufacturing closer to home. Also staying really true to our brand image, that’s a big goal for 2018. It’s easy to get sidetracked by diamonds! We are super positive though and always try to find the lesson or silver lining in things…and wine helps.
TCB: What’s next for your brand? Where can we shop your amazing pieces?
JO: Stay tuned to find out 😉
We currently sell online- JordanRoadJewelry.com (new website coming soon!) and at the Four Seasons Westlake Village. Also- you can shop many of our Instagram posts!
TCB: Last but not least, where can people find you to stay up to date on your work?
JO: Instagram: @jordanroad_ ! I follow a lot of brands but I also like to follow the people behind them, you get to see a more personal side of things which I think adds a lot to a company.
Thank you so much Jordanna for allowing us to feature you! Make sure to check out their website and instagram to stay-up-to-date, you won’t regret it.